New Wave Group Annual Report 2024 | Page 32

NWG // GIFTS & HOME FURNISHINGS t h r e e
T h e r a o p e t i n g s e g m e n t s

Gifts & Home Furnishings

The Gifts & Home Furnishings segment includes several strong brands such as Kosta Boda, Orrefors, Sagaform and Byon as well as the company D & J Frantextil that offers several well-known brands. The segment has most of its sales in Sweden and it also includes Destination Kosta, which offers a variety of experiences. In addition to seeing the glass being manufactured close up, the destination also offers shopping in Kosta Outlet, accommodation at Kosta Boda Art Hotel and various forms of wilderness experiences. Gifts & Home Furnishings accounted for 9 % of the Group ' s net sales and had an operating result of SEK-11.5 million. The brands are mainly sold on the retail market, but sales also take place on the promo market.
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