NWG // SPORTS & LEISURE
Sköna Marie
Sköna Marie is a classic Swedish brand that makes high quality women ' s shoes with top-grade comfort, function and design. Sköna Marie uses the best raw materials and most shoe models are made of natural materials such as leather, cork and rubber. Recycled material is also used extensively. The shoes are sold through a nationwide network of retailers in shoe and health stores and e-commerce.
Marstrand
Marstrand is a marine lifestyle brand with the classic sailing shoe as the brand’ s most visible carrier. The collection breathes craftsmanship with exquisite material and has a relaxed feel and style which is available for a wide target group to identify with.
Tenson
The revered Swedish Outdoor Brand was founded in Varberg in 1951 by entrepreneur Paul Rydholm. Over its 70-year history, Tenson’ s functional and innovative products have been worn by adventurers all around the world – from the highest mountain peaks to the coldest poles and everything in between. Tenson focuses on developing high-performance products across segments such as Outdoor, Ski, Rain, and Lifestyle. Tenson’ s DNA is characterized by the interplay between design, technology, sustainability, and storytelling. In the past 5 years, Tenson has undergone a revitalization process, streamlining its product range and clarifying its brand identity – a journey that continues with full force. Tenson products are sold through various distribution channels, including fashion and sports retailers, corporate markets, and direct-to-consumer e-commerce.
PAX
For more than 90 years, PAX has been working to produce high quality shoes for children and is today one of Sweden ' s leading shoe manufacturers. High function, careful material selection and well thought out design with technical solutions to work in all weather has become PAX hallmark, simply a good start. Recycled material is used extensively. The shoes are sold through a nationwide network of retailers in footwear, sports and e-commerce.
ANNUAL REPORT // 029