NWG // SPORTS & LEISURE
The bulk of the stock relating to the retail trade has less fashion sensitive areas such as Craft ' s functional underwear and club collections as well as Clique ' s basic garments.
The capital tied up in stock for promo is higher but is a prerequisite for success in the promo sales channel.
A company or association that, for example, orders promowear is dependent on the supplier being able to deliver a full size sorting and the right colours. However, the risk of obsolescence is low because a larger part of the range is timeless basic products that there is a need for season after season. Many of the products are common to both the promo and retail channels, which offers significant risk diversification and means that catalogues can also be in common.
In order to limit the currency risk in the retail channel, approximately 50-65 % of the currency-exposed purchasing costs are hedged. Within the promo sales channel, adjustment for changed purchasing prices is made continuously as it is about immediate sales. The currency risk can thus be limited.
Regarding the capital tied up in accounts receivable, sales are made to selected retailers and the credit losses are low. However, there is a higher concentration to a fewer number of retail customers compared to the promo market. In 2024, the confirmed credit losses in the operating segment amounted to 0.01( 0.06) % of net sales.
2024
Trademarks
Craft
With origins in the Scandinavian climate and a strong entrepreneurial culture, Craft has developed innovative products in close collaboration with the world ' s top athletes for more than 40 years. In recent years, the brand has invested heavily in running shoes for both road and trail, where many years of expertise in running and advanced shoe technology have been combined to optimize performance and experience.
Today, Craft offers a wide range in the categories Footwear, Running, Nordic Skiing, Bike, Sportswear, Trainingwear, Base layer as well as Teamwear and Corporate. Within the Teamwear and club segment, major investments have been made to meet the needs of both elite teams and amateur associations, with products that deliver the highest functionality and design for both training and competition.
The Swedish market is the largest in terms of turnover, while defined focus markets include the Nordic countries, Benelux, USA, Canada and Germany. The expansion is driven by the key categories Footwear, Running, Teamwear and Base layer, which has enabled establishment in several new markets and laid the foundation for continued global growth.
Competing against global players such as Adidas, Salomon, Puma, Nike, Hoka, On, Odlo and Castelli, Craft has established a strong position. Through high-tech materials, innovative design and close relationships with athletes, the brand continues to shape the future of sports and functional fashion.
ANNUAL REPORT // 027