New Wave Group Annual Report 2024 | Page 19

NWG // CORPORATE
Promo- everything that can be branded
Within the Corporate segment, mainly promo products are sold. These are articles that are refined through various branding methods to become part of companies and organizations ' internal and / or external marketing. There are few limitations to what can be done and technological development is also fast.
A large part of promo sales refers to neutral, stocked products( this applies above all to promo clothing) which are refined in the next level: the reseller level. The sale of trading products that are refined already at the manufacturing stage is also extensive, especially in the case of volume orders. When it comes to the sale of hard gifts, the processing takes place in most cases directly at the supplier.
ANNUAL REPORT // 019