New Wave Group Annual Report 2023 | Page 40

NWG // GIFTS & HOME FURNISHINGS
Orrefors and Kosta Boda
Our brands Orrefors and Kosta Boda have undergone major change work including enhanced brand work as well as new assortment , communication and distribution strategies with the aim of differentiating the brands and making them attractive to a new , younger target group . The identity of the respective brand is visible on our digital platforms with e-commerce kostaboda . se and orrefors . se .
The work with sustainability is a priority and the company has initiated a number of new projects . These include increasing the recycling of waste glass from our own production , streamlining energy use and maximizing the reuse of water resources at the glassworks in Kosta .
Orrefors
Since 1898 , Orrefors has been firmly based in a Scandinavian design tradition characterized by timeless aesthetics , innovative craftsmanship and sustainable quality . Orrefors products are designed by well-known designers for an international audience with an interest in Scandinavian design in the premium segment . The brand ' s origin and successful history are regarded internationally as a guarantee of high quality . In 2023 , new designers have been introduced in the form of British Benjamin Hubert and Swedish Monica Förster . The latter ' s series Reed won the prestigious Red Dot Award during the year . Furthermore , new products have been released by Claesson Koivisto Rune , Ingegerd Råman , Lena Bergström and Erika Lagerbielke .
Kosta Boda
Collection Kosta Boda offers contemporary utility and interior design products with origins in Swedish design tradition . Our range steers towards a modern lifestyle and is progressive and courageous with integrity in a premium position . At our glass factory in Kosta , the kilns have been in operation since 1742 . We have started collaboration with Hanna Hansdotter and released the products The Rock and Rocky Baroque , which are brand defining . The series of bottles called Bod was released by brothers Matti and Simon Klenell . Furthermore , products have been released by the design studio Front and Åsa Jungnelius , whose series Crackle in circular glass won the Red Dot Award : Best of the best .
Art glass Kosta Boda has a long tradition of producing world-class art glass and has been at the forefront of technological innovation , artistic expression and development for nearly 300 years . In 2023 , Kosta Boda celebrated a 60-year artistic collaboration with the prominent glass artist Bertil Vallien ( born 1938 ), through a series of exhibitions , events and activities in Sweden and the USA . This included , among other things , an exhibition at the prestigious Corning Glass Museum , Corning , New York . On Wednesday 17 May , " A jubilee exhibition in glass " was inaugurated by King Carl XVI Gustaf in “ The English Park ”, Sollidens Castle as a tribute to the King ' s 50 years as regent . As the exhibition celebrated the King ' s five decades as Swedish head of state , it seemed natural to choose five artists . In addition to Bertil Vallien , Ellen Ehk Åkesson , Åsa Jungnelius , Johan Röing and Markus Åkesson were represented with works created exclusively for Solliden . The year ended with Bertil Vallien and Åsa Jungnelius — two of the pioneers of glass art from two different generations side by side at the Kosta Boda Art Gallery .
040 // ANNUAL REPORT