NWG // GIFTS & HOME FURNISHINGS
23 %
Net sales per sales channel
Promo Retail
77 %
Gifts & Home Furnishings
Our offering
Gifts & Home Furnishings offers products from , among others , Kosta Boda , Orrefors , Sagaform and D & J Frantextil brands . They offer the market well- designed and qualitative products at different price levels to a customer interested in home furnishings . Additionally these brands help to create a more beautiful everyday life and can serve as a gift to yourself or to others . Kosta Boda and Orrefors , as leading brands in the category of glass , offer self-produced exclusive glass of the highest quality and with a high design factor . Sagaform and Byon represents products in various materials intended primarily for home decoration , the kitchen and table setting . D & J Frantextil develops and markets several New Wave Group brands , such as Kosta Linnewäfveri , Orrefors Jernverk , Orrefors Hunting / Morberg , Lord Nelson and Queen Anne . The Gifts & Home Furnishings segment is sold through traditional specialist retailers , e-commerce , profile retailers and Company stores . In addition to the Swedish home market , the United States , Scandinavia and Central Europe are also important export markets for this segment .
Destination Kosta is also included in this segment . Destination Kosta works to promote tourism to Kosta . By being the unifying link for New Wave Group ' s represented activities in the area , we create collaborations and synergy across the various areas of activity .
Kosta is beautifully nestled in the Småland forests between Kalmar and Växjö , right in the heart of the glass kingdom . The range of activities , sights and experiences is extensive and many of the activities are open every day throughout the year . Over a million people travel to Kosta every year to experience glassmaking , shopping , nature and locally produced food and drink . At Kosta Glasbruk , visitors are welcomed to observe how everything from handmade tableware glass series to art glass takes shape . The glass , which is sold under the Orrefors and Kosta Boda brands , is available for sale in the factory stores and at the Kosta Art Gallery . The glass experience then continues at the Kosta Boda Art Hotel , a unique spa and design hotel , with a glass bar , rooms decorated by the glassworks ' designers and a first-class restaurant . Kosta is also a destination for animals and nature experiences . At Kosta Lodge , affordable accommodation is offered surrounded by Småland ' s nature , and in Kosta Safaripark there is the opportunity to see wild animals in their natural environment .
Mouth-blown glass At the glassworks in Kosta , you can both experience glassblowing and try it for yourself .
” The brands have an offering that will help to create a more beautiful everyday life and that can serve as a gift to yourself or to someone else .”
036 // ANNUAL REPORT