NWG // SPORTS & LEISURE
Sköna Marie
Sköna Marie is a classic Swedish brand that makes high quality women ' s shoes with top-grade comfort , function and design . Sköna Marie uses the best raw materials and most shoe models are made of natural materials such as leather , cork and rubber . Recycled material is also used extensively . The shoes are sold through a nationwide network of retailers in shoe and health stores and e-commerce .
Marstrand
Marstrand is a marine lifestyle brand with the classic sailing shoe as the brand ’ s most visible carrier . The collection breathes craftsmanship with exquisite material and has a relaxed feel and style which is available for a wide target group to identify with .
Tenson
The revered Swedish Outdoor Brand was founded in Varberg in 1951 by entrepreneur Paul Rydholm . Over its 70-year history , Tenson ’ s functional and innovative products have been worn by adventurers all around the world – from the highest mountain peaks to the coldest poles and everything in between . Tenson focuses on developing high-performance products across segments such as Outdoor , Ski , Rain , and Lifestyle . Tenson ’ s DNA is characterized by the interplay between design , technology , sustainability , and storytelling . In the past 5 years , Tenson has undergone a revitalization process , streamlining its product range and clarifying its brand identity – a journey that continues with full force . Tenson products are sold through various distribution channels , including fashion and sports retailers , corporate markets , and direct-to-consumer e-commerce .
PAX
For more than 90 years , PAX has been working to produce high quality shoes for children and is today one of Sweden ' s leading shoe manufacturers . High function , careful material selection and well thought out design with technical solutions to work in all weather has become PAX hallmark , simply a good start . Recycled material is used extensively . The shoes are sold through a nationwide network of retailers in footwear , sports and e-commerce .
ANNUAL REPORT // 031