NWG // SPORTS & LEISURE
The bulk of the stock relating to the retail trade has less fashion sensitive areas such as Craft ' s functional underwear and club collections as well as Clique ' s basic garments .
The capital tied up in stock for promo is higher than in retail but is a prerequisite for success in the promo sales channel .
A company or association that , for example , orders promowear is dependent on the supplier being able to deliver a full size sorting and the right colours . However , the risk of obsolescence is low because a larger part of the range is timeless basic products that there is a need for season after season . Many of the products are common to both the promo and retail channels , which offers significant risk diversification and means that catalogues can also be in common .
In order to limit the currency risk in the retail channel , approximately 50-65 % of the currency-exposed purchasing costs are hedged . Within the promo sales channel , adjustment for changed purchasing prices is made continuously as it is about immediate sales . The currency risk can thus be limited .
Regarding the capital tied up in accounts receivable , sales are made to selected retailers and the credit losses are low . However , there is a higher concentration to a fewer number of retail customers compared to the promo market . In 2023 , the confirmed credit losses in the operating segment amounted to 0.06 ( 0.02 ) % of net sales .
2023
Trademarks
Craft
The entrepreneurial culture and the Scandinavian climate combined with close collaborations with the world ' s best athletes have resulted in innovative garments for over 40 years . For the past five years , Craft has applied experience and know-how when making a major investment in running shoes for both road and trail .
Ever since Craft was founded in 1977 , the brand has been challenging the boundaries with high-tech textiles and materials , always with the goal of optimizing both experience and performance for the user . Today , Craft is active in the categories Footwear , Run , Nordic Ski , Bike , Sportswear , Trainingwear , Baselayer as well as the business areas Teamwear and Corporate . In each area , the brand offers a wide range , catering to the needs of both Olympic champions and everyday heroes , all over the world .
Sweden is the largest market in terms of turnover . Other defined focus markets with great potential are the Nordic countries , Benelux , the USA , Canada and Germany . The competitors vary somewhat depending on the segment and market , but clear examples are Adidas Terrex , Salomon , Nike , Hoka , On , Odlo and Castelli . Craft is in a strong expansion phase where the key categories Footwear and Running together with Teamwear lead the brand into the future . The establishment in running shoes and the investment in Teamwear have enabled establishment in several new markets and given wind in the sails as Craft continues the investment towards a global presence .
ANNUAL REPORT // 029