NWG // SPORTS & LEISURE
T h e t h r e e o p e r a t i n g
Sports & Leisure
Sports & Leisure includes several internationally well-known sports brands like AHEAD , Auclair , Craft , Cutter & Buck and Tenson . The majority of the sales are made in North America and the Nordic region . Sports & Leisure accounted for 41 % of the Group ’ s sales and SEK 617.7 million of its operating result in 2023 . Most of the sales relate to the retail market , but sales also take place in the promo market .
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