New Wave Group Annual Report 2023 | Page 21

NWG // CORPORATE
Promo - everything that can be branded
Within the Corporate segment , mainly promo products are sold . These are articles that are refined through various branding methods to become part of companies and organizations ' internal and / or external marketing . There are few limitations to what can be done and technological development is also fast .
A large part of promo sales refers to neutral , stocked products ( this applies above all to promo clothing ) which are refined in the next level : the reseller level . The sale of trading products that are refined already at the manufacturing stage is also extensive , especially in the case of volume orders . When it comes to the sale of hard gifts , the processing takes place in most cases directly at the supplier .
ANNUAL REPORT // 021