NWG // ABOUT THE GROUP
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" The Group will market its products in the promo market and the retail market , to ensure good risk diversification ."
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A b o u t h e
G r o u p
This is New Wave Group
Business concept - New Wave Group is a growth group that designs , acquires and develops brands and products in the corporate , sports , gifts and home furnishings sectors . The Group will achieve synergies by coordinating design , purchasing , marketing , warehousing and distribution of its product range . To ensure good risk diversification , the Group will market its products in the promo market and the retail market .
Vision Corporate
The vision for the Corporate operating segment is to become the leading supplier of promotional products to corporations in Europe and one of the leading suppliers in the United States by offering companies a broad product range , strong brands , good expertise and service , and a superior all-inclusive concept .
Vision Sports & Leisure
The vision for the Sports & Leisure operating segment involves establishing Craft as a world-leading sportswear brand , and making Cutter & Buck a world-leading golf apparel brand . The brand Auclair should take a leading position on gloves in Europe and we will also use Paris Glove ’ s strong distribution platform to launch the Group ’ s other brands in Canada . Overall , we want to be one of the leading sports suppliers , both in Sweden and in other European countries as well as in the United States . All in all , our brands shall give us a position among the largest sport suppliers in the world .
Vision Gifts & Home Furnishings
The vision for the Gifts & Home Furnishings operating segment is to make Orrefors and Kosta Boda world-leading glass and crystal suppliers . Part of the vision also involves utilizing innovative and playful design to make Sagaform a prominent player in Northern Europe in both the promo and retail markets .
Strategy
To realize its targets , New Wave Group ’ s strategy involves acquiring , launching and developing the brands in the corporate- , sports- , gifts- and home furnishings sectors , establishing the brands and organizations in new geographic markets and spreading the Group ’ s values to new and acquired companies .
Growth and profitability targets
New Wave Group strives for a sustainable and profitable sales growth through expansion in its three operating segments : Corporate , Sports & Leisure and Gifts & Home Furnishings . Over a period of one business cycle , the Group ’ s growth target is between 10 and 20 % per year , of which between 5 and 10 % is organic growth , and a 20 % operating margin . In addition , New Wave Group aims for at least 40 % equity ratio over one business cycle .
010 // ANNUAL REPORT