New Wave Group Annual Report 2022 NWG_Annual_Report_2022_EN | Page 18

NWG // CORPORATE t h r e e

T h e o p e r a t i n g s e g m e n t s

Corporate

The segment has its home market in the Nordic countries , but sales are made in all regions . Corporate accounted for 47 % of the Group ’ s sales and SEK 831.1 million of the Group ’ s operating result in 2022 . The products are primarily sold in the promo sales channel . On September 2 , B . T . C . Activewear Ltd was acquired and the company ' s brands have been categorized into this segment and are sold primarily in the promo sales channel .

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018 // ANNUAL REPORT