NWG // GIFTS & HOME FURNISHINGS
Orrefors
For more than 120 years , Orrefors has been firmly based in a Scandinavian design tradition . The glass and shape are the focus , along with elegance , simplicity and confidence in the product . Orrefors ' products are designed by well-known designers for an international audience with an interest in Scandinavian design in the premium segment . The brand ' s origin and successful history are regarded internationally as a guarantee of high quality .
During the year , products were launched by internationally renowned designers such as Ingegerd Råman , Björn Dahlström and Lisa Hilland . Lena Bergström has added additional products to the successful Carat series . Furthermore , Orrefors has begun work on a new series together with Erika Lagerbielke and initiated a collaboration with the Swedish established designer Monica Förster and the English designer Benjamin Hubert .
Kosta Boda
For almost 300 years , several generations have worked at Kosta Glasbruk . With innovative craftsmanship , they have all contributed to the company ' s rich history - and laid the foundation for a continued successful future
Today , the brand ' s portfolio includes both art glass and a collection of utility products
The collection focuses on lifestyle , with commercial expressions that capture the spirit of the times . Well-designed and functional utensils and interior design products that are pleasant and easily accessible
The selection reflects back in time to the brand Boda from the 1960s era in order to progress forward with creations to appeal to both present and future tastes . A strong and well-coordinated basic range with functional products where Kosta Boda builds a stable and high sales volume . The creative elements in the range are to a greater extent the basis for the brand ' s messaging
Historical products by Bertil Vallien and Göran Wärff have been launched under the concept Open Archive . Furthermore , products by Åsa Jungnelius and Mimmi Blomqvist have been released on the market , the latter in circular glass from the cabin in Kosta . During the year , Kosta Boda was involved in the project Do Not Stop The Music , a charity project in collaboration with some of Sweden ' s most popular artists for the benefit of the Swedish Music Foundation
The art glass is colorful , original and often limitless . It takes Kosta Boda out into the world and brings the world to Kosta . The artistic direction takes place through long-term collaborations with internationally recognized artists and not yet established talents
Kosta Boda has a rich artistic history that is responsible for continuity . The expressions are united in the love of glass and the curiosity of the almost endless possibilities glass offers . Classic gold nuggets , elegant objects , stories and political commentaries create a collection of decades of art .
Orrefors och Kosta Boda
During the year , Orrefors Kosta Boda underwent major improvement , including enhanced brand work and product selection and distribution strategy with the aim of differentiating the brands . The respective brand identities can already be seen on our new digital platforms with e-commerce kostaboda . se and orrefors . se , respectively , which were launched during the second half of 2021 . During the first quarter of 2022 , the
English versions will be launched . The work with sustainability is a priority and the company has initiated a number of new projects . These include increasing the recycling of waste glass from our own production , streamlining energy use and maximizing the reuse of water resources at the glassworks in Kosta .
040 // ANNUAL REPORT