NWG // GIFTS & HOME FURNISHINGS
28 %
Net sales per sales channel
Promo Retail
72 %
Gifts & Home Furnishings
Our offering
Gifts & Home Furnishings offers products from , among others , Kosta Boda , Orrefors , Sagaform and D & J Frantextil brands . They offer the market well- designed and qualitative products at different price levels to a customer interested in home furnishings . Additionally these brands help to create a more beautiful everyday life and can serve as a gift to yourself or to others . Kosta Boda and Orrefors , as leading brands in the category of glass , offer self-produced exclusive glass of the highest quality and with a high design factor while Sagaform represents products in various materials intended for the kitchen and table setting . D & J Frantextil develops and markets several New Wave Group brands , such as Kosta Linnewäfveri , Orrefors Jernverk , Orrefors Hunting / Morberg , Lord Nelson and Queen Anne . The Gifts & Home Furnishings segment is sold through traditional specialist retailers , e- commerce , profile retailers and Company stores . In addition to the Swedish home market , the United States , Scandinavia and Central Europe are also important export markets for this segment .
Destination Kosta is also included in this segment . Destination Kosta works to promote tourism to Kosta . By being the unifying link for New Wave Group ' s represented activities in the area , we strive to create collaborations and synergy across the various areas of activity .
Kosta is beautifully nestled in the forests of Småland between Kalmar and Växjö , right in the heart of the glass kingdom . The range of activities , sights and experiences is extensive and many of the activities are open every day throughout the year . Over a million people visit every year to see how hand-blown glass is made and how artificial glass takes shape at the ovens at Kosta Glasbruk , and to purchase glass in the factory shops . Although Kosta is a small town , there is much to see and experience here - enjoy world-class art glass at Kosta Art Gallery and stay at the world-unique glass hotel Kosta Boda Art Hotel . Kosta is also a destination for viewing animals and nature experiences . Kosta Lodge offers affordable accommodations nestled in the Småland nature and in Kosta Safari Park , visitors can experience wildlife up close . Kosta Outlet offers branded shopping , with everything from clothes to hunting accessories , books , toys , flowers and furnishings . Here you can enjoy a variety of delicious dining experiences at one of the numerous restaurants .
Mouth-blown glass At the glassworks in Kosta , you can both experience glassblowing and try it for yourself .
” The brands have an offering that will help to create a more beautiful everyday life and that can serve as a gift to yourself or to someone else .”
036 // ANNUAL REPORT