20 % |
4 %
China
Bangladesh
Vietnam
India
3 %
73 %
Purchase volume percentage distributed per purchase office
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Design
The company has extensive experience
in design and product development .
Elaborate strategies are applied to
each brand regardless of product
category . The various concepts within
the operating segments Sports &
Leisure and Gifts & Home Furnishings
have their own product development
activities . Corporate ’ s product develop-
ment activities are coordinated since the
design is less fashion sensitive .
The Group ' s products can be sold in
both sales channels , promo and retail .
Well-designed promowear suits both
men and women of working age and
allow ample room for profiling , such
as logos . In addition to being a well-
designed promo garment , a large part
of the design , primarily in the Sports &
Leisure and the Gifts & Home Furnishings
segments , builds on form and function
to also fit directly with the retail trade .
The Group has several close partnerships
with athletes at both elite and amateur
level in a variety of sports . Kosta Boda
and Orrefors collaborate with several
famous artists .
Purchasing organization
New Wave Group ' s purchasing strategy
is based on direct purchases from the
manufacturer via the Group ' s purchasing
offices . Within the Group , New Wave
Group SA in Switzerland is responsible
for the purchasing organization .
New Wave Group has four purchasing
offices in Asia and a few smaller satellite
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offices , including in China , to get closer to production . Our local presence is of great importance to ensure good control of prices , quality and the flow of goods . The largest purchasing office is located in Shanghai , where New Wave Group has been established since 1992 . In addition to China , we have purchasing offices in Bangladesh , Vietnam and India .
Today , we have a total workforce of 187 employees at our purchasing offices . The predominant function is performed by our merchandisers , who work in teams together with quality controllers and technicians based on product type and brand .
All teams have a continuous and close cooperation with the brand offices and product development departments . Therefore , each purchasing team is well informed and familiar with the specific features and requirements of each brand .
Each office has a quality laboratory where we are conducting regular quality testing of our products . We have professional equipment to conduct a number of different tests such as colour fastness , rubbing and dimensional changes . This enables us to secure product quality before shipment and prevent major reclaims .
The purchasing offices also play a key role in securing social and environmental responsibility in the supply chain . Being represented on site enables us to have a close partnership with our suppliers and to actively monitor and check that
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