New Wave Group Annual Report 2020 English | Page 36

NWG // CSR
T o w a r d s a s u s t a i n a b l e g r o w

CSR and Sustainability t h

New Wave Group believes in sustainable growth . Our business is defined by long-term approach and it is important for us to adapt business solutions that are financially profitable , but also sustainable from a social and environmental perspective .

The objectives are to maximize our contribution to globally agreed goals for sustainable development , create long-term value for the company and at the same time take stakeholders ’ expectations into account . The work includes , amongst several things , to improve working conditions in the supply chain , cutting emissions of greenhouse gases and introducing organic and eco-friendly materials . Another important aspect is also to actively spread knowledge and raise awareness about sustainable consumption and sustainability aspects in the production of textiles and other goods . In this way , the Group can contribute to global goals for sustainable development while ensuring a good dialogue with customers and other stakeholders .

Risks are an inescapable part of New Wave Group ’ s business , and constant adjustments are required to meet the customers ’ growing demands for tran- sparency and sustainability , as well as changes in legislation . Our ambition is to constantly be at the forefront and what makes the biggest difference is how we operate our daily business . Therefore , we have identified three focus areas which we believe are the most important in order for New Wave Group to integrate sustainability with our core business : sustainable products , sustainable production and sustainable distribution .
Sustainability Report
In our separate Sustainability Report , we have put New Wave Group ’ s sustainability efforts in a broader context within the framework of the 17 global sustainability goals . Here we provide a comprehensive picture of the work and highlight our accomplishments – but also reflect on how we can improve . Like previous year , we report with support from GRI Standards , Global Reporting Initiative ’ s , latest guidelines .
The Sustainability Report is available at www . nwg . se / en / csr .
Highlights 2020
The past year was obviously characterized by the pandemic . Our companies and operations have struggled with stunted sales , cost savings and efficiency improvements . Short term , it has also affected our work with sustainability where we have paused some forwardlooking projects . But we have not been forced to back down . We have succeeded in maintaining a high minimum level in line with policies and values . Despite turbulent times and lost sales , we have not deviated from sustainability - rather the opposite .
In the footprints of the pandemic focus on sustainability and the demand for products with sustainability attributes has grown . Instead of a setback in the sustainability work , perhaps we got the breathing break we needed to adjust and meet a greater demand for products where sustainability is built-in . During the year , we saw a large increase in the number of products with sustainability attributes in the companies – and more will come !
However , perhaps the most obvious change was an accelerated digital transformation where physical meetings have been replaced by digital solutions , business trips have been reduced and the printed sales material has been minimized .
Read
Read more about how New Wave Group works with CSR and sustainability in the separate Sustainability Report , available on www . nwg . se / csr / en
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