New Wave Group Annual Report 2020 English | Page 34

NWG // GIFTS & HOME FURNISHINGS

Trademarks

Sagaform
During the past year , Sagaform AB has taken on a new form and the acquired brands ByOn , Victorian and Vakinme have been integrated into the business . The communication now takes place from a new platform ; A Way Of Living . A Way Of Living is the roof of five strong brands , which will continue to develop individually . The focus is on delivering strong brands , with clear identities . Here you will find products for home decor , the set table , wellchosen gifts , candles and skin care products .
With a strong relationship to the Scandinavian design , the Sagaform brand continues to develop around a sustainable production of gifts and products for the home . Gifts that can be used and appreciated in many homes by many families for a long time to come . The ByOn brand makes houses to homes and creates environments that people enjoy to be in with a wide collection of products for interior design and serving . Playfulness and curiosity are characteristic of these products that challenge both with colour and with form . Victorian is more than just scented candles . With their design and packaging , these candles become part of the interior . Vakinme is a skin care and hygiene brand produced in Sweden . Locally produced , simple , stylish and unisex .
Kosta Lodge and Safaripark
The lodge has 212 beds , restaurant , pool area with temperated pools , jacuzzi , wood-fired hot tubs , sauna and a large sun deck as well as a rental center . In the safari park there are wild animals such as deer , fallow deer , mouflon sheep , wild boars and European bison . Kosta Lodge can offer fantastic experiences and create an attractive place for the active family as well as for couples or friends who want to experience everything the Kingdom of Crystal has to offer . The lodge also has access to good fishing activities and plans to establish moose in the safari park . The planning is also to sell game meat and meat products under its own brand .
D & J Frantextil
D & J Frantextil develops and markets several of New Wave Group ' s brands such as Kosta Linnewäfveri , Orrefors Jernverk , Orrefors Hunting / Morberg , Lord Nelson , and Queen Anne . The products fall into the categories that D & J Frantextil has chosen to call Bath , Cook , Bed , Cozy , Pack and Outdoor . Through successful collaborations with , among others , designer Jon Eliason , the range has become very attractive in both the promo and retail market , where the trend is very strong . In addition , the company was early in establishing gift cards and has established the platforms Joyfulgiftcard . se and Julklappskortet . se which together have a large share of the market in Sweden , which increased sharply in 2020 . Through a constantly updated strong range , good stock level and well-developed logistics D & J Frantextil looks to the future with confidence .
Kosta Förlag
Kosta Förlag runs a publishing house and the shop Books & Toys in Kosta . The publishing house publishes books that in various ways highlight the Group ' s other brands such as Craft , Kosta Boda Art Hotel and Brasserie 1742 . The publisher has also published a number of books with designers from Orrefors and Kosta Boda .
034 // ANNUAL REPORT