NWG // SPORTS & LEISURE
pre-orders . In connection with orders from customers , the Group places orders at the factory , which significantly limits the obsolescence risk . The remaining sales in the retail sector , so-called complementary sales , are mainly basic goods with a limited fashion risk .
The bulk of the stock relating to the retail trade has less fashion sensitive areas such as Craft ' s functional underwear and club collections as well as Clique ' s basic garments .
The capital tied up in stock for promo is higher but is a prerequisite for success in the promo sales channel . A company or association that , for example , orders promowear is dependent on the supplier being able to deliver a full size sorting and the right colours . However , the risk of obsolescence is low because a larger part of the range is timeless basic products that there is a need for season after season . Many of the products are common to both the promo and retail channels , which offers significant risk diversification and means that catalogues can also be in common .
In order to limit the currency risk in the retail channel , approximately 50-65 % of the currency-exposed purchasing
costs are hedged . Within the promo sales channel , adjustment for changed purchasing prices is made continuously as it is about immediate sales . The currency risk can thus be limited .
Regarding the capital tied up in accounts receivable , sales are made to selected retailers and the credit losses are low . However , there is a higher concentration to a fewer number of retail customers compared to the promo market . In 2020 , the confirmed credit losses in the operating segment amounted to 0.38 ( 0.09 ) % of net sales .
2020
IFK Göteborg ' s new home jersey was released for the spring of 2020 .
Trademarks
Craft
The entrepreneurial culture and the Scandinavian climate combined with close collaborations with the world ' s best athletes has resulted in innovative Craft garments for over 40 years . Ever since Craft was founded in 1977 , the brand has challenged the boundaries of high-tech textiles and materials , always with the goal of optimizing both experience and performance for the user . Today , Craft is active in the categories Baselayer , Run , Nordic Ski , Bike , Sportswear , Trainingwear , Studio , Teamwear and Footwear . In each category , the brand offers a wide range and meets the needs of both Olympic champions and everyday heroes around the world . Sweden is the largest market in terms of turnover . Other defined focus markets with great potential are the Nordic countries , the Benelux , the US , Canada and Germany . Competitors vary slightly depending on segment and market , but some examples are Adidas , Castelli , Nike , Hoka , Altra , Odlo and Swix . Craft ' s goal is to continue the expansion phase the brand is in and establish a strong international position in the market .
AHEAD
AHEAD designs and markets branded headwear , clothing and accessories , which are customized with AHEAD ’ s high quality graphics for golf shops , tournaments , and resorts worldwide . Founded in New Bedford , Massachusetts , USA in 1995 , AHEAD is the recognized leader in the golf headwear market and has under New Wave Group ' s ownership expanded into the promo market . AHEAD has an extensive presence on the PGA Tour as well as golf ’ s four Majors , including the U . S . Open , British Open and PGA Championship . AHEAD enjoys exclusive partnerships with Jack Nicklaus , Annika Sörenstam and with the Arnold Palmer Enterprises .
Cutter & Buck
Cutter & Buck is a world-leading golf-inspired American clothing brand for men and women who appreciate groundbreaking , exclusive sports and leisure wear . Cutter & Buck ’ s extensive collaboration with golf legend Annika Sörenstam has resulted in the ANNIKA collection , inspired by Sörenstam ’ s passion for golf and strive for perfection . Cutter & Buck is sold via several different distribution channels , including the golf retail sector , the promo market , the fashion retail sector and directly to consumers via e- commerce . The American company Cutter & Buck is also a strong platform in the North American market for the establishment of other New Wave concepts . The long-term objective is to build up a strong position within the golf and fashion sectors even in the European market .
ANNUAL REPORT // 027