NWG // SPORTS & LEISURE
T h e t h r e e o p e r a t i n g
Sports & Leisure
Sports & Leisure includes several internationally well-known sports brands like AHEAD , Auclair , Craft and Cutter & Buck . The majority of the sales are made in North America and the Nordic region . In addition to our own brands , the Group also has the distribution right for Speedo in Scandinavia . Sports & Leisure answered for 36 % of the Group ’ s sales and SEK 170.4 million of its operating result in 2020 . Most of the sales relate to the retail market , but sales also take place in the promo market .
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