New Wave Group Annual Report 2020 English | Page 21

NWG // CORPORATE
Promo - everything that can be branded
The operating segment Corporate sells primarily promo products . These are articles intended to be refined through various techniques of marking , in order to become a part of companies ' and organizations ' internal or external marketing . There are few limits to what can be done in terms of marking and the technical development is at a very high pace . The large share of promo sales comes from neutral products on stock , whereas the marking service is supplied by the next level in distribution , the promo resellers . Yet the sale of trading products , refined in the production stage , is also extensive , especially when order volumes are large .
ANNUAL REPORT // 021