NWG // CORPORATE
Corporate
Our offering
Corporate ’ s subdivisions , promowear , promotional gifts and workwear , consist of products that cover all price levels and qualities . Promowear and promotional gifts have similar application areas ( to promote and market brands ) and are marketed by the same type of resellers . Workwear is primarily used when functional , durable work clothes are needed in many professions .
Within the promowear division , New Wave Group offers clothes adapted for printing and embroidery . In addition to price and quality , the assortment is adapted for different application areas and sizes , from favorably priced basic garments to detailed garments in exclusive materials , eco-certified products , leisure , work and sports clothes , clothes in classic and trend colours , in sizes from XS to 6XL . New Wave Group ’ s promowear brands are divided into different concepts that include brands such as Clique , James Harvest Sportswear , Cottover and D . A . D Sportswear .
In the subdivision promotional gifts ( to an increasing extent by the promo resellers rephrased into Product Media , also by the Swedish trade organization SBPR ), which include brands such as d-vice and Toppoint , New Wave Group can offer everything from powerbanks and pens to handbags and giveaways . Since many companies are giving seasonal gifts , especially at Christmas , the fourth quarter is a key sales period for promotional gifts and corporate gifts . The promotional gift concept is broad and the subdivision covers a multitude of products and price levels .
The final piece of the Corporate puzzle is workwear . In Sweden and the Nordic countries , there is a vast need for , and expertise in , personal protection and the issue is intensely promoted by trade unions and employers . This means that Swedish professional clothing brands have a high reputation in Europe and the rest of the world . Belonging to a company or profession and being identified by the same has become an important way of communicating through professional workwear . Through its two brands , Jobman and Projob , New Wave Group can offer workwear for professional categories such as construction and installation workers , painters and plasterers , transport and service workers . The collection is all-inclusive , ranging from underwear to outer garments for all seasons and weather conditions , reflective clothing and accessories . All garments and products are ergonomic , functional and durable and come in sizes for both women and men .
” The promotional gift concept is broad and the subdivision covers a multitude of products and price levels .”
020 // ANNUAL REPORT