NWG // 2020
-4%
Decrease in net sales
Corporate
Net sales for the year amounted to SEK 3,104.8 million , which was a decrease of 4 % compared to the previous year ( SEK 3,219.6 million ). Southern Europe and Other countries experienced growth , while all other regions decreased compared to the previous year . Sales in the promo channel decreased by 2 %. Increased sales in the trading business partially offset the negative effects of the reduction of the ordinary promo business due to COVID-19 . The retail sales channel decreased compared to the previous year . Operating result increased by SEK 23.6 million and amounted to SEK 349.0 ( 325.4 ) million . The improvement is attributable to cost savings .
-25%
Decrease in net sales
Sports & Leisure
Net sales for the year decreased by 25 % and amounted to SEK 2,168.5 ( 2,887.4 ) million . Sales decreased in both sales channels . The segment had lower net sales in all regions , but mainly in the US . The Group ’ s American operations were , among other things , shut down for one and a half months during the second quarter . Operating result decreased with SEK 65.4 million and amounted to SEK 170.4 ( 235.8 ) million . The lower result is attributable to lower net sales , but has been positively affected by savings .
4 %
Increase in net sales
Gifts & Home Furnishings
Net sales for the year increased by 4 % to SEK 825.5 ( 796.5 ) million . Sales increased in the promo sales channel , but retail decreased slightly . Operating result improved by SEK 52.7 million compared to the previous year and amounted to SEK 26.5 ( -26.2 ) million , which was attributable to savings but also to higher net sales .
ANNUAL REPORT // 007