NWG // GIFTS & HOME FURNISHINGS
29 %
Net sales per sales channel
Promo Retail
71 %
Gifts & Home Furnishings
Our offering
Gifts & Home Furnishings offers products from , among others , the Kosta Boda , Orrefors , Sagaform and D & J Frantextil brands . Common to these is to offer the market well-designed and qualitative products at different price levels to a customer interested in home furnishings . The brands have an offering that will help to create a more beautiful everyday life and that can serve as a gift to yourself or to someone else . Kosta Boda and Orrefors , as leading brands in the category of glass , offer self-produced exclusive glass of the highest quality and with high design factor while Sagaform stands for products in various materials intended for the kitchen and table setting . D & J Frantextil develops and markets several New Wave Group brands , such as Kosta Linnewäfveri , Orrefors Jernverk , Orrefors Hunting / Morberg , Lord Nelson and Queen Anne . Gifts & Home Furnishings ' range is sold through traditional specialist retailers , e-commerce , profile retailers and through own stores . In addition to the Swedish home market , the export market is an important part of the segment ' s operations and the US , Scandinavia and Central Europe are important markets .
In addition to the above mentioned brands , Destination Kosta is also included in the segment . Destination Kosta works to promote tourism to Kosta .
By being the unifying link for New Wave Group ' s represented activities in the area , they try to create collaborations and synergy effects across the various areas of activity . At Kosta glassworks you can see how the glowing glass takes shape . The glass experience then continues at Kosta Boda Art Hotel , a unique spa and design hotel with a first-class restaurant .
Kosta is also a destination for nature experiences . Kosta Lodge offers affordable accommodation nestled in the Småland nature and at Kosta Safari Park you can meet European bison , fallow deer and mouflon sheep . At Kosta Wilderness Camp , friends or conference groups can challenge themselves or each other in a multi-match . It also offers fishing , crayfish fishing and hunting . Those who want to experience nature on their own can rent a bicycle , canoe or fishing equipment via Kosta Rental Center .
At Kosta Outlet , brand shopping is offered with everything from clothes to hunting accessories , books , toys , flowers and decor . Here you can also eat or drink something good at one of the various restaurants . In connection with the outlet , the factory stores for Orrefors and Kosta Boda can be found and you can buy the glass you had the opportunity to see being manufactured in the factory .
Mouth-blown glass At the glassworks in Kosta , you can both experience glassblowing and try it for yourself .
” The brands have an offering that will help to create a more beautiful everyday life and that can serve as a gift to yourself or to someone else .”
032 // ANNUAL REPORT