NWG // IN THE WORLD
USA 19 %
I n t e r n a t i o n a l t r a d e m a r k s
New Wave Group in the world
New Wave Group has evolved from a market-leading player in the Nordic countries to a prominent player in several other markets . This applies to all operating segments . The Group works with strong international brands such as Craft , Cutter & Buck , Orrefors and Kosta Boda .
The Group ’ s business strategy entails launching brands and developing concepts on new markets . In connection with international establishments , the company ' s tactics are initially only to process the promo market with one or a few of the Group ' s brands . Business must be conducted with low costs to limit the financial risks . When satisfactory profitability and good growth have been achieved , more promo brands can be launched and the retail market targeted .
If distributors handle the launches , retail launches can be carried out without promo launches . New Wave Group regularly invests a share of its operating profits in new markets . New Wave Group currently has subsidiaries in 18 countries and has carried out 200 launches under its existing brands .
Sales activity in own subsidiaries Sweden , Belgium , Denmark , Finland , France , Iceland , Italy , Canada , China , The Netherlands , Norway , Poland , Switzerland , Spain , UK , Germany , USA and Austria
Own purchasing offices Switzerland ( Cortaillod ), China ( Shanghai ), Bangladesh ( Dhaka ), Vietnam ( Ho Chi Minh City ) and India ( Bangalore )
Share of net sales
014 // ANNUAL REPORT