NWG // ABOUT THE GROUP |
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This is New Wave Group Business concept - New Wave Group is a growth group that designs , acquires and develops brands and products in the corporate , sports , gifts and home furnishings sectors . The Group will achieve synergies by coordinating design , purchasing , marketing , warehousing and distribution of its product range . To ensure good risk diversification , the Group will market its products in the promo market and the retail market .
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Operating margin , %
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" The Group will market its products in the promo market and the retail market , to ensure good risk diversification ."
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Vision Corporate
The vision for the Corporate operating
segment is to become the leading supplier
of promotional products to corporations
in Europe and one of the leading
suppliers in the United States by offering
companies a broad product range , strong
brands , good expertise and service , and
a superior all-inclusive concept .
Vision Sports & Leisure
The vision for the Sports & Leisure
operating segment involves establishing
Craft as a world-leading sportswear
brand , and making Cutter & Buck a
world-leading golf apparel brand . The
brand Auclair should take a leading
position on gloves in Europe and we
will also use Paris Glove ’ s strong distribution
platform to launch the Group ’ s
other brands in Canada . Overall , we
want to be one of the leading sports
suppliers , both in Sweden and in other
European countries as well as in the
United States . All in all , our brands shall
give us a position among the largest sport
suppliers in the world .
Vision Gifts & Home Furnishings
The vision for the Gifts & Home
Furnishings operating segment is
to make Orrefors and Kosta Boda
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world-leading glass and crystal suppliers
. Part of the vision also involves
utilizing innovative and playful design
to make Sagaform a prominent player in
Northern Europe in both the promo and
retail markets .
Strategy
To realize its targets , New Wave
Group ’ s strategy involves acquiring ,
launching and developing the brands
in the corporate , sports , gifts and
home furnishings sectors , establishing
the brands and organizations in new
geographic markets and spreading the
Group ’ s values to new and acquired
companies .
Growth and profitability targets
New Wave Group strives for a sustainable
and profitable sales growth
through expansion in its three operating
segments : Corporate , Sports & Leisure
and Gifts & Home Furnishings . Over a
period of one business cycle , the Group ’ s
growth target is between 10 and 20 %
per year , of which between 5 and 10 %
is organic growth , and a 15 % operating
margin . In addition , New Wave Group
aims for at least 30 % equity ratio over one
business cycle .
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