New Wave Group AB Q1_Apr_24_EN_HQ | Page 5

COMMENTS SUMMARY OF THE QUARTER JANUARY - MARCH The Group had net sales growth of 18% (11% excluding currency changes). The improvement took place in all segments, but mainly within Sports & Leisure and Corporate, which increased by 21% and 19%, respectively. Sports & Leisure had growth in all regions but mainly in Sweden and the Nordic region. Corporate increased mainly in the United States and the Nordic countries excluding Sweden, but the other regions also had good growth. Gifts & Home Furnishings increased by 2% and sales increased primarily in the Nordic countries excluding Sweden. The promo sales channel increased by 19% and the improvement is related to Corporate and Sports & Leisure. The retail sales channel increased by 17%, which is mainly attributable to Sports & Leisure. Cash flow from operating activities amounted to SEK -65.1 (6.6) million. The lower cash flow is primarily an effect of increased inventory purchases and the payment thereof. Inventories increased by SEK 535.0 million and amounted to SEK 3,345.3 (2,810.3) million, of which exchange rates have increased the value by SEK 103.8 million. The increase is mainly attributable to new product lines and inventory build-up in North America. The gross profit margin improved compared with last year and amounted to 47.1 (46.8) %. The Group's costs increased compared with last year. External costs have increased mainly due to an increase in market activities and improvement measures in our distribution centers. Volume- related costs have also contributed to the increase. The increase in personnel costs is related to an increase in the number of employees within sales, warehousing and customer service. Operating result increased by SEK 27.4 million compared with last year and amounted to SEK 46.0 million (18.6) and the result for the period amounted to SEK 26.0 million (6.0). 5