World champions!
Craft collaborates with and develops ski suits for the
Swedish cross country skiing team that won gold in Seefeld.
Pictured above: Ebba Andersson, Frida Karlsson, Charlotte
Kalla and Stina Nilsson.
Swedish brand of the year
Sweden's leading magazine for the sports industry - Sportfack - has
named Craft the 2018 winner of the "Swedish brand of the year"
award. The prize was received at the magazine's annual Gear of
the Year, where the sports industry's main brands, products and
innovations are selected.
Pictured right:
Fredrik Johansson,
Export Sales Manager
REPORTING OF
OPERATING SEGMENTS
SPORTS & LEISURE
New Wave Group divides its operations into segments Corporate,
Sports & Leisure and Gifts & Home Furnishings. The Group
monitors the segments’ and brands’ sales as well as EBITDA.
The operating segments are based on the Group's operational
management.
Net sales for the period January - March increased by 21 % and
amounted to SEK 642.8 (530.5) million. Sales increased in both
sales channels whereby promo sales increased by 21 % and retail by
21 %. The segment had growth in all regions. EBITDA increased
by SEK 23.8 million and amounted to SEK 37.1 (13.3) million.
The improved result is related to the increased turnover and an
improved gross profit margin, but the segment also has higher
costs in the form of increased sales, marketing and distribution
centers. IFRS 16 had a positive impact of SEK 9.2 million on
EBITDA.
CORPORATE
Net sales for the first quarter increased by 19 % and amounted to
SEK 737.6 (620.5) million. All regions had good growth, but the
US and the Nordic region excluding Sweden had slightly higher
growth than the segment as a whole. It was mainly the promo sales
channel that increased their sales. EBITDA increased by SEK 34.6
million and amounted to SEK 77.4 (42.8) million. The improved
result is related to the increased turnover but the segment also had
higher costs. The higher overheads were in the form of increased
sales and marketing activities and higher costs for distribution
centers. The cost increase for the distribution centers was related
to larger premises as well as other improvement measures to
increase the service level. IFRS 16 had a positive impact of SEK
19.4 million on EBITDA.
GIFTS & HOME FURNISHINGS
Net sales increased 2 % and amounted to SEK 124.5 (121.8)
million. Sales increased somewhat in both sales channels. Growth
is primarily occurring in the Nordic region excluding Sweden.
EBITDA improved slightly compared with last year and amounted
to SEK -17.6 (-19.9) million, which is attributable to improved
gross profit margin and that IFRS 16 had a positive impact of SEK
2.0 million on EBITDA.
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