New Wave Group AB Hållbarhetsredovisning_2017_SV_HQ[1] | Page 15

STRATEGIC FOCUS AREAS
For New Wave Group the work with CSR and sustainability is about long-term thinking and to include
social, environmental and financial dimensions in every decision. The work requires commitment and the
true impact depends on the actions we take on a daily basis. Therefore, we have identified three focus
areas which we believe are the most important in order for New Wave Group to integrate sustainability
with our core business:
DESIGN AND PRODUCT DEVELOPMENT
How can we develop as sustainable products as possible?
SOURCING AND PRODUCTION
How can we assure a sustainable production process?
TRANSPORTATION AND LOGISTICS
How can we assure a sustainable distribution in a global
market?
15