The most important stakeholders for New Wave Group are the ones that are most affected and / or affect our business to a large extend, namely: shareholders, customers, employees, suppliers and society in general.

Their expectations in combination with the knowledge of our employees are guidelines for how we work with sustainability. By being responsive to the expectations, we can continue to develop in desired direction.

An important question for New Wave Group’ s CSR and sustainability efforts is to create sustainable products where quality, design and compliance with regulations, as well as good environmental performance and social conditions throughout the supply chain are taken into account. The dialogue with our customers is important for the sustainable product to also be attractive for the customer to buy. This is why communications, marketing and education, both internal and external, play an important role in raising the awareness of sustainability issues. Furthermore, another important issue is that New Wave Group supports long-term suppliers to ensure improvements in working conditions and environmental processes.

STAKEHOLDER GROUPS STAKEHOLDERS CHANNELS FOR COMMUNICATION IMPORTANT QUESTION

CUSTOMERS Affects New Wave Group’ s revenue and brand perception

• Promo distributors

• Retail

• End consumers

• Customer surveys

• Market Advisory Board

• Individual meetings

• Social media

• Product quality

• Strong brand in light of sustainability

• Origin and transparency

• Monitoring the supply chain

• Provide information to support purchases of sustainable products

• Knowledgeable staff

EMPLOYEES Implement and develop operational work within New Wave Group

• All employees in all • Daily interaction subsidiaries

• Staff meetings and performance

• Consultants and clients reviews

• Employee surveys

• Customer satisfaction and product quality

• Performance reviews and feedback

• Working terms and conditions

• Equality

• Knowledge and education

• Monitoring the supply chain

• Anti-corruption and business ethics

SUPPLIERS

• External suppliers

Produce and influence the impression of New Wave Group’ s products

• Buying offices

• Individual meetings during product development and production

• Supplier audits( internal and third party)

• Long-term business relationships

• Anti-corruption and bribes

• Working conditions, terms, health and safety

• Chemicals

SOCIETY Sets the outside expectations on New Wave Group

• Interest groups and organizations

• Partners

• Politicians

• Policy makers

• Lectures at seminars and other events

• Memberships in industry organisations

• Individual meetings

12

• Product quality

• Chemicals

• Anti-corruption and bribes

• Democracy

• Orgin and transparency

• Monitoring the supply chain

• Eco-labels and certifications