”
Craft develops very well in teamwear and meets the high expecta-
tions that we had. We win small and medium sized associations
every day, but we are also rapidly expanding among Sweden's and
Europe's top teams.
The major
investment we have
made in club and
teamwear brings
with it a new market
Perhaps the hardest sport to break into is football and in next year's
men's premier division in Sweden we have three teams, Hammarby
Fotboll, IFK Göteborg and Varberg BOIS. Internationally we
have FC Luzern, PEC Zwolle, KAA Gent, SG Dynamo Dresden
and SV Darmstadt. We are very happy and proud of this deve-
lopment and we also harvest great success when it comes to
women's football teams.
In conclusion, I would like to finish the CEO comments with
almost the same words as 2018. Our brands, our sales capacity,
our delivery capacity, our organization and our balance sheet have
never been better, bigger or stronger.
Thanks to all customers, employees, shareholders and others who
made this development possible.
Torsten Jansson, CEO
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