IT STARTS WITH SUSTAINABLE PRODUCTS
We have long experience with design and product development. This is always the first step
towards sustainable products, regardless of wheter it concerns garments or famous crystal art.
Over the past 30 years, the consumption of garments and
textiles has almost doubled. With an increasing world
population and a growing middle class, it is high time to
address the issue with our fast consumption of resources.
We must focus more on the longevity of products, especially
considering the linear nature of the textile industry.
Consumers can act more sustainable by prioritizing quality
and optimizing the length of use. The impact of such changes
could be large. For example, did you know that if an average
garment could stay in use three times longer than today,
its carbon footprint is reduced by 65% and the water use
by 66%? These figures come from Mistra Future Fashion,
a world leading research program on sustainable fashion
where New Wave Group is an active partner.
To ensure the quality of our products, New Wave Group
has invested in in-house quality labs. We have professional
equipment to perform a wide range of quality tests, such
as colour fastness, pilling and dimensional changes during
washing. Our products should meet the expectations of our
customers, as well as our own high expectations.
6 |NEW WAVE GROUP / CSR
THINGS TO CONSIDER FOR A
MORE SUSTAINABLE CHOICE:
• Invest in high quality products (to enable
long life-span).
• Follow care instructions.
• Consider which transportation to use when
purchasing the product.
• Ask producers for more information
about their sustainability work. Support
brands you think are doing a good job.
• Use garments as a statement for