New Wave Group AB Annual_report_2018_EN_HQ | Page 7

NWG // 2018
16%
Increase
in net sales
11%
Increase
in net sales
2%
Increase
in net sales
Corporate
Net sales for the year increased by 16 % and
amounted to SEK 3,069.0 (2,648.7) million.
EBITDA increased by SEK 63.4 million and
amounted to SEK 353.1 (289.7) million.
The improved turnover is due to increased
sales and marketing activities, as well as
improved inventory structure and level of
service. It is the promo sales channel that
increased and the improvement occured in
all regions. The improved result is mainly
related to the increase in turnover.
Sports & Leisure
Net sales amounted to SEK 2,573.7
(2,311.5) million, which gives an increase
of 11%. EBITDA decreased by SEK 12.1
million and amounted to SEK 218.2
(230.3) million. Sales increased in both
sales channels. The segment had growth in
most regions and an improved gross profit
margin. The lower result is primarily
related to higher costs due to new employ-
ments and marketing.
Gifts & Home Furnishings
Net sales for the full year amounted to
SEK 647.8 (637.1) million, which gave an
increase of 2%. Sales increased in both sales
channels. However, the retail trade in Kosta
was negatively affected during the hot
summer months. EBITDA amounted to SEK
-10.6 million which was SEK 25.0 million
less than last year (SEK 14.4 million).
The lower result is mainly related to more
market activities and that the segment
made a number of new establishments in
Kosta and thus higher costs.
ANNUAL REPORT // 007