New Wave Group AB Annual_report_2018_EN_HQ | Page 5

NWG // 2018
N
ew
Wa v e G r o
up
2018
in summary
41%
10%
The Group has experienced growth in each quarter and has also
increased sales in all regions and in both sales channels. Net sales
increased by 12 % (9 % excluding currency changes) compared to
last year.
49%
Net sales per
operating segment
Corporate*
Sports & Leisure
60%
40%
Net sales per
sales channel
Promo
Retail
# # Net sales amounted to
SEK 6,290.6 million,
which was 12 % higher than
last year (SEK 5,597.3
million).
# # Operating result amounted
to SEK 482.8 (469.1)
million.
Gifts & Home Furnishings
T
he segment Corporate* increased by
16 %, which is a result of our efforts
regarding good delivery service and
expanded marketing activities. Besides
a well-balanced stock, we have invested
in larger warehouses, as well as better IT
systems to improve our level of service.
In addition, we have launched a number
of new products, among others within
work wear, which strengthens our overall
product portfolio in the segment.
Within Sports & Leisure a number
of investments in Craft have started to
take effect. Craft Teamwear development
continues and has during the year been
named best supplier within the category
"Team Sports" by the German magazine
SAZ Sport. Besides all the smaller clubs
and associations that make up our
base, there are even a number of major
European football clubs such as Dresden,
Darmstadt, Zwolle and Gent who have
# # Operating margin amoun-
ted to 7.7 (8.4) %.
# # Result for the year
amounted to SEK
360.0 (354.0) million.
# # Earnings per share amoun-
ted to SEK 5.48 (5.34).
* The segment Corporate Promo has been renamed to Corporate.
chosen to play in Crafts’ products. In
Sweden we have signed an agreement with
Hammarby football. Craft has also signed
a three year agreement with Spartan USA.
Spartan stages 287 obstacle course races
per year in 32 countries, of which about
150 are in the United States. The agre-
ement covers both clothes and shoes and
has an estimated sales value of USD 30
million during the three-year agreement
term. The agreement may be regarded
as a breakthrough for the brand in the
United States. Within Cutter & Buck we
will continue expanding our sales orga-
nization in the United States, but also
strengthen our operations in Canada
and Europe. The segment has increased
its marketing activities during the year
and all in all, the efforts produced results.
Sales for the segment have increased by
11 % for the whole year, however, growth
was 20 % in the second half.
# # Cash flow from
operating activities
amounted to SEK 222.6
(207.8) million.
# # Equity ratio amounted
to 48.6 (50.9) %.
# # Net debt to equity
ratio amounted to
53.3 (54.1) %.
# # The Board of Directors has
decided to propose the
Annual General Meeting
a dividend of SEK 2.00
(1.70) per share.
ANNUAL REPORT // 005