New Wave Group AB Annual_report_2018_EN_HQ | Page 34

NWG // GIFTS & HOME FURNISHINGS
Trademarks
Bruk
Inspired by nature, designed in symbiosis
between form and function.
Sagaform
For over 20 years, Sagaform has
contributed to creating good and loving
relationships by offering carefully
selected, affordable and well-designed
gifts in stylish packaging that are
equally fun to give away as to get, or
to buy for yourself. To eat together,
just like giving each other gifts and
presents, has been a way to build strong
relationships since the beginning of
time. Sagaform has from the start,
combined these two traditions by
offering an assortment of gifts for the
kitchen and table. The collaboration
with renowned designers means that
a gift from Sagaform suits everyone
and gives each kitchen and table that
little extra. Sagaform works with a
broad distribution in both the retail
and promo markets, with a focus
on Sweden, where the goal is that
Sagaform should be the first choice for
caring people and companies at every
possible gift occasion.
On the export side, the other Nordic
countries together with England and
Germany are top priority.
034 // ANNUAL REPORT