New Wave Group AB Annual_report_2018_EN_HQ | Page 32

NWG // GIFTS & HOME FURNISHINGS
13%
Net sales per
sales channel
Promo
Retail
Peak
Under the motto
“Great Drinking
Experience”, Orrefors
contributes with the
series Peak.
87%
Gifts & Home Furnishings
Our offering
Gifts & Home Furnishings offers
products from, among others, the Kosta
Boda, Orrefors and Sagaform brands.
Common to these is to offer the market
well-designed and qualitative products
at different price levels to a customer
interested in home furnishings. The
brands have an offering that will help to
create a more beautiful everyday life and
that can serve as a gift to yourself or to
someone else. Kosta Boda and Orrefors
as leading brands in the category of glass,
offer self-produced exclusive glass of the
highest quality and with high design
factor while Sagaform stands for products
in various materials intended for the
kitchen and table setting. Gifts & Home
Furnishings' range is sold through tradi-
tional specialist retailers, e-commerce,
profile retailers or through own stores.
In addition to the Swedish home market,
the export market is an important part of
the segment's operations and the United
States, Scandinavia and Central Europe
are important markets.
In addition to the above brands,
Destination Kosta is also included in
the segment. Destination Kosta works
to promote tourism to Kosta. By being
the unifying link for New Wave Group's
represented activities in the area, we
032 // ANNUAL REPORT
try to create collaborations and synergy
effects across the various areas of activity.
At Kosta glassworks you can see how
the glowing glass takes shape. The glass
experience then continues at Kosta Boda
Art Hotel, with its unique spa and design
hotel with a first-class restaurant.
Kosta is also a destination for nature
experiences. Kosta Lodge offers affor-
dable accommodation nestled in the
Småland nature and at Kosta Safari Park
you can meet European bison, fallow deer
and mufflon sheep. At Kosta Wilderness
Camp, friends or conference groups
can challenge themselves or each other
in a multi-match. It also offers fishing,
crayfish fishing and hunting. Those
who want to experience nature on their
own can rent a bicycle, canoe or fishing
equipment via Kosta Rental Center.
At Kosta Outlet, brand shopping is
offered, with everything from clothes to
hunting accessories, books, toys, flowers
and decor. Here you can also eat or drink
something good at one of the various
restaurants. In connection with the
outlet, the factory stores for Orrefors and
Kosta Boda can be found and you can buy
the glass you had the opportunity to see
being manufactured in the factory.
” The brands have an
offering that will help to
create a more beautiful
everyday life and that
can serve as a gift
to yourself or to
someone else. ”