New Wave Group AB Annual_report_2018_EN_HQ | Page 20

NWG // CORPORATE
Corporate
Our offering
Corporate’s subdivisions, promowear,
promotional gifts and workwear, consist
of products that cover all price levels and
qualities. Promowear and promotional
gifts have similar application areas (to
promote and market brands) and are
marketed by the same type of retailers.
Workwear is primarily used when func-
tional, durable work clothes are needed in
many professions.
Within the promowear division, New
Wave Group offers clothes adapted for
printing and embroidery. In addition
to price and quality, the assortment is
adapted for different application areas
and sizes, from favorably priced basic
garments to detailed garments made
of exclusive textiles, leisure, work and
sports clothes, clothes in classic and
trend colours, in sizes from XS to 6XL.
New Wave Group’s promowear brands
are divided into different concepts that
include brands such as Clique, James
Harvest Sportswear, Cottover and D.A.D
Sportswear.
020 // ANNUAL REPORT
New Wave Group can through its
concept, which includes such brands as
d-vice, Queen Anne and Toppoint, offer
everything from pens, powerbanks and
gift cards, to handbags, bed linens and
”The promotional gift
concept is broad and the
subdivision covers
a multitude of products
and price classes.”
towels. Since many companies are giving
seasonal gifts, especially at Christmas,
the fourth quarter is a key sales period
for promotional gifts and corporate gifts.
The final piece of the Corporate
puzzle is workwear. In Sweden and
the Nordic countries, there is a vast
need for, and expertise in, personal
protection and the issue is intensely
promoted by trade unions and employers.
This means that Swedish professional
clothing brands have a high reputation
in Europe and the rest of the world.
Belonging to a company or profession and
being identified by the same has become
an important way of communicating
through professional workwear. New
Wave Group can through its two brands,
Jobman and Projob, offer workwear
for professional categories such as
construction and installation workers,
painters and plasterers, transport and
service workers, as well as hotel and
restaurant workers. The collection is
all-inclusive, ranging from underwear
to outer garments for all seasons and
weather conditions, reflective clothing,
flame
protective
workwear
and
accessories. All garments and products
are ergonomic, functional and durable
and come in sizes for both women and
men.