New Wave Group AB Annual_report_2018_EN_HQ | Page 17
NWG // FLEXIBILITY
represented on site enables us to have a
close partnership with our suppliers and
to actively monitor and check that the
producers take their social responsibility.
We have our own CSR personnel working
full-time visiting, monitoring and
training suppliers in social and environ-
mental topics. Through regular visits
and good communication, we can detect
any shortcomings in time and create
long-term relationships that strengthen
our collaborations.
Production
The Shanghai office
New Wave Group’s largest purchasing office
is located in Shanghai, where we have been
established since 1992. The early establish-
ment of the office has given us competitive
advantages and is a reason for our success
during the years. Today, we have more than
125 employees in China. The local presence
and ability to control the manufacturing pro-
cesses are examples of our strengths.
New Wave Group also has purchasing
offices in Bangladesh, Vietnam and India.
New Wave Group owns a few factories.
In Sweden, Seger Europe and Termo
have production units for knitted items
and Orrefors Kosta Boda glass making
facilities. In the Netherlands, Toppoint
runs printing operations for, among other
things, pen and mug prints. In Denmark,
Dahetra owns a production facility for
embroidery and transfer printing. In the
United States, AHEAD and Cutter &
Buck have some embroidery production
and Paris Glove a production unit for
gloves.
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Pur
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Corporate
Sports & Leisure
Gifts & Home
Furnishings
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En
t r e pr e e u r s h i p
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as
# # Sea transport is procured and
managed centrally. Through
consolidated transports between our
suppliers and our host companies
we maintain high precision and
good economy in our transport-
intensive flow.
# # In order to maintain a high level
of service, deliveries to the market
are from local warehouses which in
turn are supported by central ware-
houses. The number of warehouse
points is reduced in order to reduce
capital tied-up at the same time
delivery capacity is increased.
# # By coordinating sales and distri-
bution channels for both promo
and retail we obtain additional
synergies and reduce seasonal
variations.
A strong offer
i
Pr
Desig n
nt
odu
c t developme
ti
k
ar
sa
# # Most of our products are manu-
factured in Asia and are controlled
via our established purchasing
offices.
P ro
ce
nt
s e d or g a n
ra l i
i
To ensure that quality, long-term sustain-
ability, and economies of scale are
achieved at all stages, we are working
with the coordination of our flows:
Group wide collaboration
Decentralised organisation
and entrepreneurship
Logistics and warehouse
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m o m a rk e
t
Premium
Basic
Ret
a i l m a rk e t
ANNUAL REPORT // 017