New Wave Group AB Annual_report_2018_EN_HQ | Page 120

NWG // FINANCIAL INFORMATION Definitions of alternative performance measures Guidelines concerning non-IFRS performance measures for companies with securities listed on a regulated market in the EU have been issued by ESMA (The European Securities and Markets Authority). These guidelines are to be applied to alter- native performance measures (APM) applied as of July 3, 2016. The Annual Report refers to a number of non-IFRS performance measures used to assist investors and company management to analyze the company’s operations. Because not all companies PERFORMANCE MEASURES GROSS PROFIT MARGIN calculate the financial measures in the same way, these are not always comparable to measures used by other companies. These financial measures should not be seen as a substitute for measures defined under IFRS. A description of the various non-IFRS performance measures used as a complement to the financial information reported according to IFRS and how they are used, is presented below. DEFINITION/CALCULATION Net sales less goods for resale in percent of net sales. PURPOSE The measure is used for showing the Group's margins before the effect of costs such as selling and adminis- trative costs. OPERATING MARGIN Operating result as a percentage of the period's net sales. The measure is used to show operating profability and how the Group meets its targets. PROFIT MARGIN Result before tax as a percentage of the period's net sales. The measure enables the profitability to be compared across locations where corporate taxes differ. NET MARGIN Result after tax as a percentage of the period's net sales. The measure is used to show net earnings in relation to income. ORGANIC GROWTH Organic growth refers to sales growth from existing operations cleared from currency effects. The currency effect is calculated by recalculating this year's sales in local currency to last year's rates and compared to previous year's sales. The measure is used to show growth in existing business since currency effects are beyond the Group's control and to measure how the Group meets its targets. EBITDA Operating result before depreciation, amortization and write-downs of tangible and intangible fixed assets. The measure is used to show result from operating activities, regardless of depreciation, amortization and write-downs. NET FINANCIAL ITEMS The total of interest income, interest expenses, currency differences on borrowings and cash equivalents in foreign currencies, other financial income and other financial expenses. The measure reflects the Group's total costs of the external financing. RETURN MEASURES DEFINITION/CALCULATION PURPOSE RETURN ON CAPITAL EMPLOYED Result before tax plus financial expenses as a percentage of average capital employed. The average capital employed is calculated by taking the capital employed per period end and the capital employed at year-end for the previous year divided by two. The measure is used to analyze profitability by putting result in relation to the capital needed to operate the business. RETURN ON EQUITY Result for the period according to the income statement as a percentage of average equity. For the Parent company it is calculated as result after tax as a percentage of average adjusted equity. In adjusted equity, 78 % of untaxed reserves are included. The measure is used to analyze profitability over time, given the resources available to the Parent company's owners. 120 // ANNUAL REPORT