New Wave Group AB Annual_report_2018_EN_HQ | Page 10

NWG // ABOUT THE GROUP
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Ab
This is
15
10
5
0
Sales growth, %
30
20
10
0
6
8
Equity ratio, %
4
New Wave Group
Business concept - New Wave Group is a growth group that
designs, acquires and develops brands and products in the
corporate-, sports-, gifts- and home furnishings sectors. The Group
will achieve synergies by coordinating design, purchasing,
marketing, warehousing and distribution of its product range. To
ensure good risk diversification, the Group will market its products
in the promo market and the retail market.
Vision Corporate*
50
40
t the Gro
up
2
The vision for the Corporate operating
segment is to become the leading supplier
of promotional products to corporations
in Europe and one of the leading supp-
liers in the United States by offering
companies a broad product range, strong
brands, advanced expertise and service,
and a superior all-inclusive concept.
Vision Sports & Leisure
The vision for the Sports & Leisure
operating segment involves establishing
Craft as a world-leading sportswear
brand, and making Cutter & Buck a
world-leading golf apparel brand. The
brand Auclair should take a leading
position on gloves in Europe and we will
also use Paris Glove’s strong distribution
platform to launch the Group’s other
brands in Canada. Overall, we want to be
one of the leading sports suppliers, both in
Sweden and in other European countries
and in the United States. All in all, our
brands shall give us a position among the
largest sport suppliers in the world.
Vision Gifts & Home Furnishings
The vision for the Gifts & Home
Furnishings operating segment is to make
Orrefors and Kosta Boda world leading
glass and crystal suppliers. Part of the
vision also involves utilizing innovative
and playful design to make Sagaform a
prominent player in Northern Europe in
both the promo and retail markets.
Strategy
To realize its targets, New Wave Group’s
strategy involves acquiring, launching
and developing the brands in the
corporate-, sports-, gifts- and home
furnishings
sectors.
Establishing
the brands and organizations in new
geographic markets and spreading the
Group’s values to new and acquired
companies.
0
Operating margin, %
010 // ANNUAL REPORT
"The Group will market its products
in the promo market and the retail market,
to ensure good risk diversification."
* The segment Corporate Promo has been renamed to Corporate.