ABOUT
NEW WAVE GROUP
SALES GROWTH, %
BUSINESS CONCEPT
New Wave Group is a growth company that designs, acquires and
develops brands and products in the corporate promo, sports, gifts
and home furnishings sectors. The Group will achieve synergies
by coordinating design, purchasing, marketing, warehousing and
distribution of its product range. To ensure good risk diversifi-
cation, the Group will market its products in the promo market
and the retail market.
20
15
10
5
VISION
The vision for the Corporate Promo operating segment is to
become the leading supplier in Europe and one of the leading
suppliers in the USA of promotional products by offering retailers
a broad product range, strong brands, advanced expertise and
service, and a superior all-inclusive concept.
The vision for the Sports & Leisure operating segment involves
establishing Craft as a world-leading sportswear brand,
and making Cutter & Buck a world-leading golf apparel
brand. The brand Auclair should take a leading position
on gloves in Europe and we will also use Paris Glove’s strong distri-
bution platform to launch the Group’s other brands in Canada. All
in all, we want to become one of the leading sports supplier in both
Sweden and the other European countries, as well as in the USA.
The vision for the Gifts & Home Furnishings operating segment is
to make Orrefors and Kosta Boda world-leading glass and crystal
suppliers. Furthermore, the vision also involves utilising inno-
vative and playful design to make Sagaform a prominent player in
Northern Europe in both the promo and retail markets.
0
-5
-10
2013
2014
2015
2016
2017
OPERATING MARGIN, %
10
8
6
4
2
STRATEGY
To realise its targets, New Wave Group’s strategy involves
acquiring, launching and developing the brands in the corporate
promo, sports, gifts and home furnishings sectors, launching
the brands and organisations in new geographic markets and
spreading the Group’s values to new and acquired companies.
GROWTH & PROFITABILITY TARGETS
New Wave Group strives for sustainable, profitable sales growth
through expansion in its three operating segments, Corporate
Promo, Sports & Leisure and Gifts & Home Furnishings. Over a
period of one business cycle, the Group’s growth target is between
10 and 20% per year, of which between 5 and 10% is organic
growth, and a 15% operating margin. In addition, New Wave
Group aims for at least 30% equity ratio over one business cycle.
0
2013
2014
2015
2016 2017
2016 2017
EQUITY RATIO, %
60
50
40
30
20
10
0
2013
2014
2015
NWG 2017 | 9