CORPORATE
PROMO
Corporate Promo is divided into three subdivisions: promowear, promotional gifts and
workwear. Business is conducted in a total of 17 countries on three continents. The operating
segment’s domestic market is the Nordic countries which also answer for most of the sales.
Corporate Promo answered for 47 % of the Group’s sales and SEK 289.7 million of the
Group’s EBITDA in 2017. The brands in the Corporate Promo operating segment are
sold primarily in the promo sales channel, but some brands are also sold in the retail
sales channel.