NEW WAVE GROUP'S VALUES
New Wave Group is a decentralised organisation and the Group’s values are its guiding principle. We are dedicated to upholding and
spreading New Wave Group’s values within the Group and particularl y when acquiring new companies. New Wave Group does its
utmost to find inexpensive, simple solutions and adheres to the motto “a penny saved is a penny earned”.
It takes hard work to outperform competitors. Employees must have the conviction to take initiative and to learn from their mistakes in
a decentralised organisation. Customer focus is a central principle for the organisation as a whole and imperative to doing our utmost.
HISTORY
New Wave Group was established in 1990 in Sweden and Norway and in 1994 in Finland. The Group ranks as market leader in these
markets, with an estimated promowear market share of about 30 %. In 1996 Craft was acquired, which established sales in the retail
sales channel. New Wave's share, Series B, was listed on the Stockholm Stock Exchange 1997. With its 2001 acquisition of Sagaform,
New Wave Group moved into promotional gifts, which generated substantial synergies with the Group’s other promo activities. In
2003, New Wave Group developed its own workwear concept under the ProJob brand and sealed the venture with the acquisition of
Jobman. Following its launch in workwear, New Wave Group is currently the only supplier to cover all three segments (promowear,
promotional gifts and workwear) in the promo sector. To further strengthen the Group’s gifts and giveaways segment the Orrefors Kosta
Boda Group was acquired in late 2005. Cutter & Buck was acquired in 2007 and secured a sound foothold in the North American
market. The Group’s presence in North America was further strengthened during 2011 when AHEAD Inc and Paris Glove of Canada
Ltd were acquired, and 2013 when the distribution of Craft’s products were aquired.
The Group has gradually expanded and set up organisations in Europe, North America and Asia. New Wave Group has established
sales organisations and its own subsidiaries in 17 countries. Sales in non-Swedish markets make up about 76 % of the Group’s sales
and amount to SEK 4,280 million. Sweden and USA are the Group’s most is an important markets. Together they have 49 % of the
Group’s turnover.
SEK million
450
6 000
5 500
400
5 000
350
4 500
4 000
300
3 500
250
3 000
200
2 500
150
2 000
1 500
100
1 000
50
500
0
97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17
Net sales
10 | NWG 2017
Result for the year
0