NEW SOUND MAGAZINE NEWSOUND_VOL_II_2013 | Seite 30

THE

ROYAL CONCEPT
Stor y By: K r i s t i n C a c c h i o l i | Photos Courtesy of: T h e R o y a l C o n c e p t

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NEWSOUNDMAGAZINE.COM

The up and coming Swedish band, The Royal Concept, has no
doubts about their ability to succeed in the music industry. All four
members are well-educated musicians who share a passion for
touring. They formed in April and their progress has been non-stop
ever since.
Lead Singer David Larson says, “It all happened really fast
for us. We started in April last year and
now we’re starting our first American tour.
Touring is so, so much better than playing
in a small basement in Stockholm for just
ourselves, but we’d still be doing it if we
had to.”
David met guitarist Filip Bekik in high
school where they studied jazz together.
They were both passionate about rock
‘n’ roll, but had to listen in secret so
their “cool” jazz friends and teachers
wouldn’t find out. They started “The
Royal College of Music” in Stockholm
where they met their bass player, Magnus Robert.
The three musicians-to-be couldn’t
wait to start a band, so they left college a year early to pursue their music career. Tired of being educated in
something they already knew, they
began the journey to find fans, producers, and venues.
At the time, drummer Frans
Povel was a well known musician
and producer. David, Fillip, and
Magnus wanted to work with him
so they asked him to be their producer. They offered Povel money
that none of them had in hopes he
would recognize their talent and
want to join the band instead of
being paid. Their plan worked
and from then on they became
known as The Royal Concept.
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