New Research Report on Social Media Engagement Applications Market, 2 Social Media Engagement Applications Market Analys | Page 8
Report
Description
Report Description
Regional Overview
Regional usage of social media platform depends highly on regions population and
accessibility of the internet and smartphone devices, which is why largest percentage of
users are located in APAC regions followed by European, American and other regions.
With increasing accessibility of the technology and supporting devices to poorer nations,
distribution of usage of social media platforms will solely rely upon population of regions.
Increasing internet usage, smartphone penetration will be the major drivers for global
social media engagement application market. Other drivers which will contribute in
market growth are increasing awareness among non-users, decreasing cost of broadband
and data tariffs, increasing benefits offered through applications etc.
Difficult to use GUI’s, social and economic factors, accessibility issues will restrain the
growth of social media engagement application market. Government regulation also
restrict social media usage for example China has blocked social media platforms such as
Facebook, Twitter, YouTube etc. and thus deprive a huge chunk of world’s population
away from the benefits of social media.
Major social media engagements applications are Facebook, YouTube, LinkedIn, Twitter,
Google Plus, Instagram etc. Business model may differ from company to company but the
underlying structure of these companies is based upon usage of social media
engagement applications traffic.
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