New Research Report on Social Media Engagement Applications Market, 2 Social Media Engagement Applications Market Analys | Page 6

Report
Description
Report Description
Sub segment on the basis of users:
• Individual – individual users using social media for personal usage

• Corporates - corporate entities using social media for advertisement, ad sales or
other purposes
• Government Agencies - government agencies using social media platforms for
advertisement or to provide public domain information
• Other - lots of other users such as NGO’s, communities, organizations etc.
• Sub segment on the basis of demography:
• Gender - usage of social media applications is relatively high in males than females
• Age – according to age, social media users can be segmented into age brackets such as
< 15, 15-30, 30-50, 50 >

• Profession – by profession market can be segmented into professional and personal
users