New Research Report on Social Media Engagement Applications Market, 2 Social Media Engagement Applications Market Analys | Page 3

Report
Description
Report Description
Social Media Engagement Applications allows different kinds of users to exchange data
which can be in the form of text, image, video, audio etc. via social media platforms such
as Facebook, Twitter and LinkedIn etc. Because of variety of features and advantages
offered by these media services, their user base have grown exponentially and is still
growing.
A lot of established companies have their business model based on social media
applications such as Facebook, WhatsApp, LinkedIn etc., while there are other companies
who are attracting huge traffic from these social media applications which ultimately
reflects as sales conversion.
With the advent of smartphone and its increasing penetration among the users, mobile
applications now contributes major chunk of the revenue for social media companies.
Even government organizations are actively participating in social media platforms either
to advertise about their works, or to provide information about a particular topic to users
or for opinion polls. Increasing penetration among social media users have enabled many
advertisement agencies, PR firms, mobile apps and service provider companies whose
business model is based on social media engagement applications and this trend is
expected to continue.
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