New Jersey Stage Issue 75 - Page 9

Jersey Stage was first created , we debated about trying to get non-profit status . In the end , we decided that we did not want to compete with arts organizations for grant money and thought we could survive based on advertising revenue alone . Unfortunately , while arts organizations were able to get financial help during the pandemic , we were not . It is understandable that arts organizations wish to help non-profits , but there is no help for those trying to promote the arts . And that ’ s a
shame . Grant money to create art and to present shows is obviously important , but how does the public get to know about the art or see it ? How do performing arts centers fill their seats if no one knows about the shows ? The role of media coverage is important to the arts . As the pandemic continues , many media outlets will struggle to survive . The arts community needs us too . New Jersey Stage has made a difference . Our original mission was to replace the coverage that

Jersey Stage was first created , we debated about trying to get non-profit status . In the end , we decided that we did not want to compete with arts organizations for grant money and thought we could survive based on advertising revenue alone . Unfortunately , while arts organizations were able to get financial help during the pandemic , we were not . It is understandable that arts organizations wish to help non-profits , but there is no help for those trying to promote the arts . And that ’ s a

shame . Grant money to create art and to present shows is obviously important , but how does the public get to know about the art or see it ? How do performing arts centers fill their seats if no one knows about the shows ? The role of media coverage is important to the arts . As the pandemic continues , many media outlets will struggle to survive . The arts community needs us too . New Jersey Stage has made a difference . Our original mission was to replace the coverage that

NJ STAGE - ISSUE 75

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