New Jersey Stage Issue 75 - Page 7

The world changed in March just as we were wrapping up issue 69 . We tried to capture the situation and mood with our cover that said : “ The Show Isn ’ t Going On ” and an empty theater . At the time , no one knew how long the pandemic would be in control , but we had a gut feeling that it would be quite a while before events starting coming back . One of the first things we did we create a web page with direct links to the donation pages of over a hundred arts organizations . We knew the financial hit was going to be devastating for everyone , so we stopped charging for advertising . In the end , there is no New Jersey Stage if the performing arts centers and arts organizations are gone . So , we focused on helping out as much as we could . We spent a few weeks updating our events calendar as shows began getting rescheduled across the state . Shows were being rescheduled two and three times - moving from one month to the next , from the summer to the fall , and finally to 2021 . It didn ’ t take long before we realized that maintaining the calendar was fruitless . We then removed the listings from our events database and converted our event calendar to one that listed virtual events - becoming one of the first to do so . Since the virtual events could be accessed from anywhere , we would add 10- 15 events each day to offer users shows of interest to go along with events submitted to the website . After we had reached our 2,000th virtual listing , we took down the calendar . Hackers had begun infiltrating our website and caused major damage on several occasions . The calendar had become too dangerous to keep going . By then , virtual events were being promoted by organizations across social media anyway , so it seemed like a good time to move on .

The world changed in March just as we were wrapping up issue 69 . We tried to capture the situation and mood with our cover that said : “ The Show Isn ’ t Going On ” and an empty theater . At the time , no one knew how long the pandemic would be in control , but we had a gut feeling that it would be quite a while before events starting coming back . One of the first things we did we create a web page with direct links to the donation pages of over a hundred arts organizations . We knew the financial hit was going to be devastating for everyone , so we stopped charging for advertising . In the end , there is no New Jersey Stage if the performing arts centers and arts organizations are gone . So , we focused on helping out as much as we could . We spent a few weeks updating our events calendar as shows began getting rescheduled across the state . Shows were being rescheduled two and three times - moving from one month to the next , from the summer to the fall , and finally to 2021 . It didn ’ t take long before we realized that maintaining the calendar was fruitless . We then removed the listings from our events database and converted our event calendar to one that listed virtual events - becoming one of the first to do so . Since the virtual events could be accessed from anywhere , we would add 10- 15 events each day to offer users shows of interest to go along with events submitted to the website . After we had reached our 2,000th virtual listing , we took down the calendar . Hackers had begun infiltrating our website and caused major damage on several occasions . The calendar had become too dangerous to keep going . By then , virtual events were being promoted by organizations across social media anyway , so it seemed like a good time to move on .

NJ STAGE - ISSUE 75

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