had been reduced or eliminated by newspapers over the decades . Arts coverage has generally been one of the first areas to be cut . It ’ s just not that profitable . Arts organizations have limited budgets and rarely bring much revenue to newspapers so their coverage is limited . Knowing their budgets , we set our ad rates to be affordable for everyone . For six years the system worked . We just never imagined every venue shutting down at the same time . Nobody did . The break we are taking is to
give us the opportunity to completely redesign and reinvent our website to be able to continue in the current environment . Our website is arguably the most visited arts website for New Jersey . Even without the event listings , event previews , and coverage of events ( all of which brought us a substantial amount of web traffic each year ), we have had over 250,000 unique visitors this year . The numbers are down from 2019 , but not nearly as much as we predicted . Had this been a