lated around the clock. Websites
and digital publishing (instantly
changing newspapers) will undoubtedly replace print sometime
in the near future.
Some arts organizations across
the country have gone so far as to
purchase editorial space simply
to keep traditional newspapers
relevant. Rather than struggle
with archaic life-support, why not
advance with the mission of new
media? To work with publications
and websites that devote all or
most of their editorial to the arts
rather than a tiny percentage? To
work with those who embrace
technology rather than fear it?
To reach out to a younger mobile
audience and grow with the next
generation of arts patrons?
As New Jersey Stage wraps up
our sixth issue, we believe we
have made significant moves in
our first year to establish ourselves as a partner of the arts.
We have continued to grow every month despite working with
a very limited budget. We’re not
part of a giant media company.
We’re just people who love the
arts and are artists ourselves.
We believe there are better ways
to promote events. Instead of stories printed a day or two beforehand, as is traditionally done in
newspapers, we think event previews published weeks before will
sell more tickets. Not only does it
allow for longer promotion, but it
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