New Jersey Stage December 2014 | Page 125

lated around the clock. Websites and digital publishing (instantly changing newspapers) will undoubtedly replace print sometime in the near future. Some arts organizations across the country have gone so far as to purchase editorial space simply to keep traditional newspapers relevant. Rather than struggle with archaic life-support, why not advance with the mission of new media? To work with publications and websites that devote all or most of their editorial to the arts rather than a tiny percentage? To work with those who embrace technology rather than fear it? To reach out to a younger mobile audience and grow with the next generation of arts patrons? As New Jersey Stage wraps up our sixth issue, we believe we have made significant moves in our first year to establish ourselves as a partner of the arts. We have continued to grow every month despite working with a very limited budget. We’re not part of a giant media company. We’re just people who love the arts and are artists ourselves. We believe there are better ways to promote events. Instead of stories printed a day or two beforehand, as is traditionally done in newspapers, we think event previews published weeks before will sell more tickets. Not only does it allow for longer promotion, but it Musicians -- Get $50 off a Vivid purchase! High power, lightweight amplifiers and lightweight speaker cabinets. www.VividAmps.com Vivid Amps delivers the most pristine tone for your guitar or bass. Use code VAPTR1401 at VividAmps.com